adidas rolls out a line-up of events at 747 Warehouse St. in Los Angeles to celebrate its new production center with a festival of basketball and creative culture.
Joining basketball fans with those passionate about design, sneakers and streetwear, the 747 Warehouse St. space mirrors adidas’ idea that basketball is more than a game – it’s creativity; rooted in community built not only on a sport but also on music and style.
By Tai Chunn
Photo Credit Adidas Press Office
Quotes Adidas Press Office
The two-day festival held in late February, featured live musical performances throughout the weekend by headliners N.E.R.D and Childish Gambino. Special guests and Los Angeles-area art, design and high schools created performance footwear during two-hour workshops with adidas designers at the Brooklyn Creator Farm Pop Up.
adidas brought together the creative minds of Pharrell Williams, Alexander Wang, Karlie Klossand Damian Lillard under the banner of the #TLKS panel series to discuss what creativity means to them and what it means to the world of sport.
Later that night, Kid Cudi took to the stage, performing for those in attendance. His set included a duet with West, who had also introduced him. Other performing artists included A-Trak, French Montana, Kaytranada, Lil Uzi Vert, Playboi Cardi, 21 Savage and Pusha T.
Athletes such as James Harden, Zach Lavine, Nick Young, Chiney Ogwumike, Candace Parker, Von Miller and Jay Ajayi made appearances at the event.
adidas also hosted a celebrity basketball competition between two teams – Snoop Dogg’s West Coast team of rappers (the winners) vs. 2Chainz’ East Coast team of rappers.
More than 20,000 people immersed themselves in unique experiences that showcased the future of sport, customizations, open source creation and exclusive product releases including the Harden Vol.2, Dame 4 BAPE, FUTURECRAFT 4D, SPEEDFACTORY AM4, Y-3 BYW BBALL, AW BBall AS and UltraBOOST Mid Parley.
Attendees had the chance to purchase some of the most sought-after adidas products exclusive to 747 Warehouse St. through an innovative RFID raffle system, a new way for sneaker-heads to buy. Guests entered by scanning their RFID wristband at product-specific raffle beacons located throughout the event. SMS alerts linked to the wristbands provided updates on drop times and raffle results.
The adidas 747 Warehouse St is located at the ROW DTLA, a historic district in Downtown Los Angeles, thoughtfully reimagined for creative space, retail and art. For more information please see the ROW’s website